Weekly vs Monthly Client Reports: Which to Send and When
Weekly or monthly client reports? What each one is for, when to send which, and how to do both without doubling your workload or losing the client.
On this page
Weekly reports keep a client informed. Monthly reports explain the result and set direction. Most agencies do best sending a short weekly update and a fuller monthly report, as long as the weekly one costs almost nothing to produce. Marketing Monster sends both from the same data.
The trade-off
Weekly only means a lot of noise and a lot of work. Monthly only leaves the client guessing for three weeks. The answer is rarely one or the other. It is a short regular signal and a periodic explanation, each with a clear job.
Choosing between them
- Send weekly when the client is spending actively, is new to you or has asked to see progress.
- Send monthly when you need to explain a result, review the plan or discuss budget.
- Send both when you can keep the weekly update to a few lines and build it automatically.
At a glance
| Report | Best for |
|---|---|
| Weekly update | Reassurance and early warning, in a few lines. |
| Monthly report | Explaining the result and the plan. |
| Weekly cost | Close to zero if it is automatic. |
| Monthly cost | Low if the layout is fixed. |
Who this suits
It suits agencies setting their reporting rhythm, and anyone who dreads the monthly report because it is built from scratch each time.
Common mistakes
- A weekly report as long as the monthly one.
- Changing the layout every month.
- Sending nothing between monthly reports.
- Reports that depend on one person remembering.
Questions about weekly vs monthly client reports
Should client reports be weekly or monthly?
Many agencies send both: a short weekly update and a fuller monthly report. The weekly one should be quick to read and automatic.
How long should a weekly client report be?
A few lines: results across the ad channels, a traffic line and the SEO score if you report SEO.
What goes in the monthly report?
A summary, a section per channel with the change against the last period and the next steps. See marketing report examples.
Can both be automated?
Yes. Marketing Monster sends a weekly email and a monthly PDF to the recipients you add for each client.
Is it worth sending weekly reports?
It is when they are short and automatic, because clients notice the regular signal.
Do both without doubling the work
Join early access and send weekly and monthly reports from one source.
Join the early access list. Early testers get in first.
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