Free calculators for the ad metrics agencies report on, such as ROAS, cost per lead, CPM and CTR. Enter your numbers and see the formula behind the answer.
Find your cost per lead, cost per customer and break-even CPL from your close rate and margin. Free, runs in your browser, with worked examples.
Updated November 11, 2026
Find your CPM, the impressions a budget buys or the budget you need, and see how CPM, CTR and CPC connect. Free, runs in your browser, with examples.
Updated November 13, 2026
Find your CTR from clicks and impressions, the clicks to expect or the impressions needed, and see what a CTR change is worth. Free, runs in your browser.
Updated November 13, 2026
Calculate ROAS, break-even ROAS and profit after ads from your margin. Free, runs in your browser, with worked examples for stores and lead gen.
Updated November 11, 2026
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