Marketing Report Examples: What a Good Client Report Looks Like
Marketing report examples for clients: what a good weekly update and a good monthly report contain, how they differ, and what to leave out of both.
On this page
A good marketing report is short, ordered and about the client's result, not your activity. This page describes the two reports most agencies send: a short weekly update and a fuller monthly report, with what each contains and what to leave out. Marketing Monster produces both for every client from the same data.
Two reports, two jobs
The weekly update keeps the client reassured and informed. The monthly report explains the result and sets direction. Mixing them gives you a long weekly email nobody reads and a monthly report that repeats it. Keep each to one job.
What each report contains
- Weekly update. A few lines: spend and results across the ad channels, a traffic line and the SEO score if you report SEO. Short enough to read on a phone.
- Monthly report. A summary, a section for each channel with headline results and the change against last period, and the next steps.
- Both. Your logo and name, the same layout every time and numbers the client can check.
Weekly and monthly, side by side
| Report | What it contains |
|---|---|
| Weekly update | Results in a few lines across ads, traffic and SEO. |
| Monthly report | A summary, a section per channel and next steps. |
| Weekly length | Readable in under a minute. |
| Monthly length | A few pages, with the summary first. |
Who these examples suit
They suit agencies deciding how much to send and how often, and anyone replacing a report built by hand each month with one that follows a fixed layout.
What to leave out
- Every metric the platform offers.
- Screenshots the client cannot interpret.
- Activity lists with no result attached.
- Anything you would not be comfortable explaining on a call.
Questions about marketing report examples
What is a good marketing report format?
A summary first, then a section per channel with headline results and the change against the last period, then next steps.
How long should a marketing report be?
Long enough to explain the result and the plan. A weekly update fits in a minute, and a monthly report in a few pages.
Should I send weekly and monthly reports?
Many agencies do: a short weekly update for reassurance and a monthly report for the explanation. See weekly versus monthly client reports.
Can I automate both?
Yes. Marketing Monster sends a weekly email and a monthly PDF to the recipients you add, with your logo and business name.
What about white label?
Your logo and business name appear on the PDF report and the report email. See white label reporting for agencies.
Send both reports without building either
Join early access and put weekly and monthly client reports on a schedule.
Join the early access list. Early testers get in first.
Related guides
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- TemplateGoogle Ads Report Template: What to Show Clients Each MonthA Google Ads report template for clients: the sections to include, what each one shows, common mistakes, and a way to automate the whole report.Read more
- TemplateMeta Ads Report Template: What to Show Clients Each MonthA Meta Ads report template for clients: the sections to include, what each one shows, common mistakes, and a way to automate the report for every client.Read more
- TemplatePPC Report Template: What to Show Clients for Paid Search and Paid SocialA PPC report template for clients: the sections to include for paid search and paid social, what each one shows, common mistakes, and how to automate it.Read more
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