Google Ads Reporting for Agencies: One Branded Report per Client
Google Ads reporting for agencies: spend, clicks, conversions and cost per conversion for every client in one branded report, sent weekly by email.
On this page
Marketing Monster pulls each client's Google Ads results into a report you can send: spend, clicks, impressions, conversions and cost per result, with a breakdown by period and campaign. It sits next to the client's Meta Ads, GA4 and SEO results and goes out under your agency's logo and name.
Google Ads reports that take an afternoon
Every client has a different account, different conversion actions and a different story. Agencies export, reformat and explain the same few numbers each month. The result is a report that depends on who built it, and a client who cannot compare this month with last.
How Marketing Monster handles Google Ads reporting
- Totals and detail. Headline spend, clicks, impressions and conversions, plus a period breakdown and the campaigns behind them.
- The same layout for every client. Each Google Ads section looks the same, so reports stay consistent as you add clients.
- One report across channels. Google Ads sits beside Meta Ads, GA4 and SEO, so the client sees the whole picture.
What the Google Ads section shows
| Part | What it shows |
|---|---|
| Headline results | Spend, clicks, impressions, conversions and cost per result. |
| Period breakdown | How the numbers moved across the reporting period. |
| Campaigns | The campaigns behind the totals. |
| Weekly email | A short ad summary goes to your recipients every week. |
Who it is for
It suits agencies that run Google Ads for several clients and want one consistent report per client, with search, paid social and analytics in the same document.
It is probably not for you if:
- You run marketing for one business of your own rather than for clients: see Marketing Monster for business owners.
- You need clients to log in to a portal or a live view. Clients receive the report instead.
What it does not do
- It does not create, edit or pause campaigns.
- It does not replace the Google Ads interface.
- It does not report on accounts you have not connected.
Questions about google ads reporting
What does the Google Ads report include?
Spend, clicks, impressions, conversions and cost per result, a breakdown by period and the campaigns behind the totals.
Can I report Google Ads and Meta Ads together?
Yes. Both appear in the same client report, next to GA4 and SEO.
Is it branded as my agency?
Yes. Your logo and business name appear on the PDF report and the report email.
How often do clients get it?
A weekly email goes to the recipients you add, and the monthly PDF can be generated on demand.
Does it change anything in the Google Ads account?
No. It reads results and reports them. Changes stay with you in Google Ads.
Stop rebuilding the Google Ads report every month
Join early access and give every client the same clear report.
Join the early access list. Early testers get in first.
Related guides
- IntegrationGA4 Reporting for Agencies: Sessions and Conversions in Every Client ReportGA4 reporting for agencies: sessions and conversions in the same client report as Meta Ads, Google Ads and SEO, branded with your logo and name.Read more
- IntegrationMeta Ads Reporting for Agencies: Spend, Leads and Cost per Lead per ClientMeta Ads reporting for agencies: spend, leads, cost per lead and campaign breakdown for every client, in one report sent weekly under your name.Read more
- IntegrationPPC Reporting Tool for Agencies: Paid Search and Paid Social in One ReportA PPC reporting tool for agencies: Google Ads and Meta Ads side by side in one client report, with GA4 and SEO, sent weekly under your own logo and name.Read more
- IntegrationSEO Reporting Tool for Agencies: Search Results Beside Ad ResultsAn SEO reporting tool for agencies: Search Console clicks and impressions plus an SEO score, in the same branded client report as your ad results.Read more
See it on your own client accounts
Tell us about your agency and we will contact you about early access to Marketing Monster.
Join the early access list. Early testers get in first.