Integration2 min readUpdated

Google Ads Reporting for Agencies: One Branded Report per Client

Google Ads reporting for agencies: spend, clicks, conversions and cost per conversion for every client in one branded report, sent weekly by email.

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Marketing Monster pulls each client's Google Ads results into a report you can send: spend, clicks, impressions, conversions and cost per result, with a breakdown by period and campaign. It sits next to the client's Meta Ads, GA4 and SEO results and goes out under your agency's logo and name.

Every client has a different account, different conversion actions and a different story. Agencies export, reformat and explain the same few numbers each month. The result is a report that depends on who built it, and a client who cannot compare this month with last.

How Marketing Monster handles Google Ads reporting

  • Totals and detail. Headline spend, clicks, impressions and conversions, plus a period breakdown and the campaigns behind them.
  • The same layout for every client. Each Google Ads section looks the same, so reports stay consistent as you add clients.
  • One report across channels. Google Ads sits beside Meta Ads, GA4 and SEO, so the client sees the whole picture.

What the Google Ads section shows

PartWhat it shows
Headline resultsSpend, clicks, impressions, conversions and cost per result.
Period breakdownHow the numbers moved across the reporting period.
CampaignsThe campaigns behind the totals.
Weekly emailA short ad summary goes to your recipients every week.

Who it is for

It suits agencies that run Google Ads for several clients and want one consistent report per client, with search, paid social and analytics in the same document.

It is probably not for you if:

  • You run marketing for one business of your own rather than for clients: see Marketing Monster for business owners.
  • You need clients to log in to a portal or a live view. Clients receive the report instead.

What it does not do

  • It does not create, edit or pause campaigns.
  • It does not replace the Google Ads interface.
  • It does not report on accounts you have not connected.

Questions about google ads reporting

What does the Google Ads report include?

Spend, clicks, impressions, conversions and cost per result, a breakdown by period and the campaigns behind the totals.

Can I report Google Ads and Meta Ads together?

Yes. Both appear in the same client report, next to GA4 and SEO.

Is it branded as my agency?

Yes. Your logo and business name appear on the PDF report and the report email.

How often do clients get it?

A weekly email goes to the recipients you add, and the monthly PDF can be generated on demand.

Does it change anything in the Google Ads account?

No. It reads results and reports them. Changes stay with you in Google Ads.

Stop rebuilding the Google Ads report every month

Join early access and give every client the same clear report.

Join the early access list. Early testers get in first.

See it on your own client accounts

Tell us about your agency and we will contact you about early access to Marketing Monster.

Join the early access list. Early testers get in first.