Meta Ads Report Template: What to Show Clients Each Month
A Meta Ads report template for clients: the sections to include, what each one shows, common mistakes, and a way to automate the report for every client.
On this page
A Meta Ads report should tell the client what they spent, how many leads or sales it produced and what a result cost. This template lists the sections to include and the order that reads best. If you report on many clients, Marketing Monster builds the Meta Ads section for you and sends it with the rest of their results.
What a Meta Ads client report is for
Ads Manager is built for the person running the ads. A client wants the story: spend, results, cost per result and whether it is getting better. A report that starts with the story and ends with the detail is read. One that starts with columns is skimmed.
The sections, in order
- Summary. The result in two or three sentences and the main change.
- Headline results. Amount spent, impressions, reach, leads or sales and cost per result.
- Against last period. How those numbers moved.
- Campaigns. Spend and results per campaign, so the client sees where the money went.
- Next steps. What you will test or change next period.
A simple layout
| Section | What to put in it |
|---|---|
| Summary | The result and the next move in plain words. |
| Headline results | Spend, reach, leads and cost per lead. |
| Against last period | The change in each headline number. |
| Campaigns | A table of spend and results per campaign. |
| Next steps | Two or three actions. |
Who this template suits
It suits agencies and freelancers who run Meta Ads for clients and send a monthly or weekly report, and want one layout that works for every account.
Common mistakes
- Showing reach and impressions as the result.
- Leaving out cost per lead, the number clients ask about.
- No explanation when a number gets worse.
- A different layout for every client.
Questions about meta ads report template
What should a Meta Ads report include?
A summary, spend, impressions, reach, leads or sales and cost per result, the change against the last period, spend and results per campaign and the next steps.
What is the most important number in a Meta Ads report?
The result the client buys, usually leads, and what each one cost.
How often should I send a Meta Ads report?
Monthly for the full report, with a short weekly update if the client wants one.
Can the report be automated?
Yes. Marketing Monster builds the Meta Ads section for every client and sends it weekly and monthly. See Meta Ads reporting.
Can I show Meta Ads and Google Ads together?
Yes. Both can sit in one client report, next to analytics and SEO.
Skip the monthly rebuild
Join early access and let the Meta Ads report build itself for every client.
Join the early access list. Early testers get in first.
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