GoHighLevel ROAS and Cost Per Lead in One Client Report
Marketing Monster puts cost per lead and ROAS from GoHighLevel deals into one client report, with leads by source, converted deals and won revenue.
On this page
GoHighLevel knows which leads became won deals. Meta and Google know what you spent. ROAS and cost per lead need both. Marketing Monster reads a client's GoHighLevel sub-account, read-only, and puts the result next to the ad spend in one client report: leads by source, converted deals, won revenue and ROAS on Meta spend.
What a client sees in the report
| Part | What it shows |
|---|---|
| Leads by source | For each lead source: leads, converted deals and won revenue, with a total |
| Cost per lead | Ad spend divided by the leads or conversions the platform reports, for each channel |
| Deals won and ROAS | Deals won from Meta sources and the return on your Meta spend |
Leads with no source recorded appear in an Unknown row, so nothing disappears quietly.
Why combine them
Cost per lead on its own can look great while no lead ever becomes a customer. ROAS on its own needs revenue, which the ad platform may not know about. Putting cost per lead, converted deals and won revenue side by side shows which sources actually pay back.
What you need in GoHighLevel
- A lead source recorded on each lead.
- A winning pipeline stage with the word Won in its name, or deals marked won.
- Meta connected for the client, for ROAS.
What is and is not included
- ROAS from GoHighLevel covers Meta sources only. Google Ads revenue is not included.
- GoHighLevel numbers appear in the PDF client report, not in the weekly email.
- The report is only as complete as the sources and stages your team records.
- Marketing Monster reads GoHighLevel and never changes it.
Do the math yourself
To check the idea on your own numbers, try the ROAS calculator and the cost per lead calculator. For definitions, see the ROAS formula and what a good ROAS is. For how the data reaches the report, see GoHighLevel reporting.
Questions about gohighlevel roas and cost per lead
How does Marketing Monster calculate ROAS from GoHighLevel?
It uses deals won from Meta sources against your Meta spend, with a footnote on the report that explains the rule.
How is cost per lead calculated?
Ad spend divided by the leads the platform reports. For Google Ads it is spend divided by conversions.
Does it include Google Ads revenue in ROAS?
No. ROAS from GoHighLevel covers Meta only.
Where do the GoHighLevel numbers appear?
In the PDF client report, attached to the monthly email or generated on demand, not in the weekly email.
Does it change anything in GoHighLevel?
No. Access is read-only.
Show clients what the leads were worth
Join early access and add cost per lead and ROAS to your client reports.
Join the early access list. Early testers get in first.
Related guides
- GuideCheck Meta Lead Ads Reach GoHighLevel: A Daily Lead-Flow CheckMeta lead ads can keep spending while leads stop reaching GoHighLevel. Marketing Monster runs a daily lead-flow check and flags it before the client does.Read more
- GuideGoHighLevel Dashboard for Clients: What Marketing Monster AddsA GoHighLevel dashboard shows your CRM. Marketing Monster adds the other half for clients: ad spend and results next to leads by source and won revenue.Read more
- GuideGoogle Ads Audit Checklist: What Marketing Monster Checks for YouA Google Ads audit checklist, and which checks Marketing Monster runs for you on every client account: setup, tracking, pacing, and what stays with you.Read more
- GuideNegative Keywords in Google Ads: What Marketing Monster FlagsNegative keywords stop ads showing on the wrong searches. Marketing Monster flags campaigns with broad match and no negative coverage, read-only.Read more
See it on your own client accounts
Tell us about your agency and we will contact you about early access to Marketing Monster.
Join the early access list. Early testers get in first.