Google Ads Audit Checklist: What Marketing Monster Checks for You
A Google Ads audit checklist, and which checks Marketing Monster runs for you on every client account: setup, tracking, pacing, and what stays with you.
On this page
A Google Ads audit asks the same questions again and again: is conversion tracking recording, is the keyword setup safe, is the budget being spent as planned. Across many client accounts that is hours of clicking. Marketing Monster reads each connected Google Ads account, read-only, and flags the setup and tracking problems it finds, so the audit starts with a list instead of a blank page.
The checklist, and who does each part
| Area | What an audit asks | Marketing Monster | You |
|---|---|---|---|
| Conversion tracking | Are conversions set up and recording? | Checks that conversion tracking exists and is recording | Decide what counts as a conversion |
| Keyword setup | Is match type risk covered by negative keywords? | Flags risky combinations, per campaign | Choose the keywords and negatives |
| Location targeting | Does it fit the business? | Flags settings that look wrong for the business | Decide the target area |
| Budget pacing | Is spend on track for the month? | Flags campaigns running ahead or behind | Decide what to do about it |
| Website tracking | Are GA4 and Tag Manager firing? | Checks that they are set up and recording | Fix the site |
| Search terms, bids, ad copy, landing pages | Is the account well run? | Not covered | Review these yourself |
How the checks reach you
Each finding arrives as a plain-language recommendation for the client account it belongs to, so you can work through several clients in one place. A recommendation marked as done never means Marketing Monster changed the account. It reads and recommends, and you make the change.
Why do it this way
- Every client, the same checks. The review does not depend on who had time that week.
- Less clicking. You start from findings, not from account screens.
- Ready for the report. The same connection feeds the weekly email and the monthly PDF for the client.
What it does not do
- It does not create, edit or pause campaigns, keywords or budgets.
- It does not replace a full manual audit. Search terms, bidding, ad copy and landing pages stay with you.
- It does not guarantee results. It points out setup problems.
Related
See Google Ads reporting, budget pacing and the Google Ads dashboard.
Questions about google ads audit checklist
What should a Google Ads audit include?
Conversion tracking, keyword and match type setup including negative keywords, location targeting, budget pacing and website tracking, followed by a manual look at search terms, bids, ad copy and landing pages.
Which parts of the audit does Marketing Monster do?
It checks conversion tracking, keyword setup and negative keyword coverage, location targeting, budget pacing and website tracking, and flags problems it finds.
Does it fix problems automatically?
No. It reads the account, read-only, and recommends. You make the change.
Does it replace a manual audit?
No. Search terms, bidding, ad copy and landing pages stay with you.
Does it cover Meta Ads too?
Yes. It reviews Meta Ads accounts read-only too. See Meta Ads reporting.
Start every audit with a list
Join early access and let the setup checks run on every client account.
Join the early access list. Early testers get in first.
Related guides
- GuideCheck Meta Lead Ads Reach GoHighLevel: A Daily Lead-Flow CheckMeta lead ads can keep spending while leads stop reaching GoHighLevel. Marketing Monster runs a daily lead-flow check and flags it before the client does.Read more
- GuideGoHighLevel Dashboard for Clients: What Marketing Monster AddsA GoHighLevel dashboard shows your CRM. Marketing Monster adds the other half for clients: ad spend and results next to leads by source and won revenue.Read more
- GuideGoHighLevel ROAS and Cost Per Lead in One Client ReportMarketing Monster puts cost per lead and ROAS from GoHighLevel deals into one client report, with leads by source, converted deals and won revenue.Read more
- GuideNegative Keywords in Google Ads: What Marketing Monster FlagsNegative keywords stop ads showing on the wrong searches. Marketing Monster flags campaigns with broad match and no negative coverage, read-only.Read more
See it on your own client accounts
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